Control the parameters that shape your product
One control plane for experiments, rollouts, personalization, and optimization — across web, app, backend, and algorithms.
All users see the same values
What Traffical Controls
Not just features. Not just experiments. Parameters.
UI & Design
Colors, layouts, copy, button styles — control every visual detail without deploying code.
Pricing & Promotions
Price points, discount rules, and promotional offers — test strategies in real-time.
Algorithm Tuning
ML model weights, scoring thresholds, ranking parameters — tune what drives your product.
Content & Personalization
Headlines, recommendations, messaging — tailor experiences to user segments and behavior.
CRM & Lifecycle Rules
Send times, segment targeting, engagement triggers — optimize every touchpoint.
SEO & Routing
Redirects, URL structures, meta tags, content variations — experiment for organic growth.
How It Works
Three steps from integration to optimization.
Connect
Integrate SDKs, APIs, edge workers, or data pipelines in minutes.
Model
Define parameters, constraints, policies, and isolation layers.
Control
Manage manually, set rules, or enable AI-driven optimization.
Why Traffical is Different
Built for teams who take experimentation seriously.
One Workflow Engine
Not fragmented tools. A unified control plane for all parameter types.
Explicit Parameter Modeling
First-class parameters, not implicit feature flags bolted on.
Domain & Layer Isolation
Prevent experiment collisions with built-in traffic isolation.
Edge-First Execution
Sub-millisecond decisions at the edge, not round trips to origin.
From Rollout to Optimization
One system. Multiple modes. Choose the right approach for every change.
Feature Flags
Turn features on or off for specific segments. The simplest parameter policy.
Progressive Rollouts
Ship changes safely with canary releases and gradual ramps. Monitor health at every stage.
A/B Tests
Compare variants with statistical rigor. Measure business impact before committing.
Adaptive Optimization
Let the platform learn which variant performs best and shift traffic automatically.
Stop hard-coding decisions.
Start controlling them.
Join teams shipping faster with confidence. Start today, scale with you.